French Revolution Essay - 1522 Words

ON 9th JULY 1797 the statesman and the philosopher Edmund Burke died, after having contracted stomach cancer. He was buried in Beaconsfield Church near his Buckinghamshire home. Burke had been a distinguished Member of Parliament but never attained high office. His political career must be judged a failure. However, Edmund Burkes true legacy was contained in his extensive writings. In letters,pamphlets and books he expounded a coherent system of ideas about human nature;the organic state; the benefits of prejudice;the dangers of government by secret consensus and the role of political parties. Two hundred years on, most scholars would agree that Burke had a gift for deep analysis conveyed in stylish English prose.Yet the content of his†¦show more content†¦A typical example of such thinking was Richard Prices Discourse on the Love of Our Country (1789). Dr. Price argued that patriotism was quot;a blind and narrow principle,producing a contempt of other countriesquot; and he called upon people to become quot;citizens of the worldquot;. Burkes most famous tract,Reflections on the Revolution in France,strongly attacked Price. Instead of forcing people to conform to a model of an quot;ideal societyquot;, Burke started by studying mans true nature. He observed that real people were not abstract quot;menquot; but Englishmen, Frenchmen, Indians and the like.Burke wrote: quot;We begin our public affections in our families... we pass on to our neighbourhoodsquot;. He accepted that human beings have distinctive identities, that we love our kin above strangers and that this must affect the type of society we create. It is not morally bad, it is simply the way we are. quot;To love the little platoon we belong to in society is the first principle of public affections. It is the first link in the series by which we proceed towards a love to our country and to mankindquot;. (1) 2. THE ORGANIC STATE In defending the family, locality and nation,Burke stood for a natural, organicShow MoreRelatedThe French Revolution And The Revolution1523 Words   |  7 PagesThe French Revolution was a time rife with violence, with many revolutionaries using extreme actions to overturn the French Monarchy and create a government based on equality and justice, rather than tyranny and despotism. This violence reached gruesome and terrible heights throughout the revolution, but was justified by the revolutionaries, who believed that their goals of total equality, the end of tyranny, and the return to a virtuous society, allowed them to use means necessary to attain theseRead MoreThe French Revolution And The Revolution1336 Words   |  6 PagesAnalysis The French Revolution was such an important time history. Not only was it a massacre with many lives being lost, including that of Queen Marie Antoinette and her husband King Louis XVI, it was also a time of great political turmoil which would turn man against man that being the case of Edmond Burke and Thomas Paine. Edmond Burke a traditionalist who believed the people should be loyal to the king against his former friend, Thomas Paine a free thinker who believed in order for things toRead MoreThe Revolution Of The French Revolution1040 Words   |  5 PagesWhile there were political and social causes of The French Revolution the most important cause was actually economic. A few years before the French’s revolution the French spent approximately 1.3 billion livres, 13 billion dollars, on the American Revolution. This gracious contribution caused trouble at home. The French Revolution was one of the most important events in history. While it changed the social structure in France it also affected many different countries across the world. â€Å"the treeRead MoreThe French Revolution And The Revolution1640 Words   |  7 Pages The French Revolution is often seen as one of the most influential and significant events in world history (Voices 9). The surge of rebellion present in those against the old regime, or Ancien Rà ©gime, inspired reformers for generations to come. Nevertheless, the French Revolution would not have occurred without the aid of the Enlightenment Thinkers, or Philosophà ©s. These Philosophà ©s’ ideas sparked the French Revolution. Prior to the French Revolution, France was radically different. It was theRead MoreThe French Revolution And The Revolution1321 Words   |  6 Pages The French Revolution The French Revolution was an iconic piece of history that help shape the world. It was a time were great battles occurred. Blood sheds happen almost every day. The streets were red by the blood of bodies that were dragged from being beheaded. The economy was in bad shape. But before all of this the French had a few goals but there was one goal that they all wanted and that was to get rid of the monarchy. This idea did not arrive out of nowhere, the commoners were influenceRead MoreThe French Revolution And The Revolution1223 Words   |  5 Pages French Revolution As the Enlightenment began in the middle of the 17th century, people began to use reason rather than stick to tradition. New Enlightenment ideas spread throughout Europe such as ideas on government. Enlightenment thinkers such as Rousenan believed that the best government was one formed with the general consent of the people. Other Enlightenment thinkers such as Voltaire and Montesquieu believed in freedom of speech and a separation of power within the government. All of theseRead MoreThe French Revolution And The Revolution1221 Words   |  5 PagesWhen people think of the French Revolution, they immediately think of the country of France and how the Revolution affected it. What most people do not think about however, is how the Revolution affected other countries, specifically the country of England. England was affected positively and negatively by the Revolution in that there was an increase of political involvement, but there was a collapse in the economy due to war declared by France. The French Revolution created a battle of conflictingRead MoreRevolutions And The French Revolution956 Words   |  4 Pages Revolutions are a common occurrence throughout world history. With the amount of revolutions in history, there are those that get lost and those that are the most remembered or well known. One of the well known revolutions is the French Revolution which occurred in the years 1789 to 1799. Before the French Revolution, France was ruled by an absolute monarchy, this meaning that one ruler had the supreme authority and that said authority was not restricted by any written laws, legislature, or customsRead MoreThe Revolution Of The French Revolution1636 Words   |  7 Pageswas an old fortress that had served as a royal prison and in which gunpowder was stored. This will be the place where Parisian crowds will lay siege on and use the gunpowder for their weapons, and this will become a great turning point in the French Revolution. 3) The Great Fear was the vast movement that the peasant insurgency of sacking nobles’ castles and burning documents would blend into. This attack was mainly because of seigneurial dues and church tithes that weighed heavily on many peasantsRead MoreThe French Revolution And The Revolution1180 Words   |  5 PagesLooking at the historical timeline, one can see that the French Revolution derived after the Enlightenment, which brought different ways of thinking, and different outlooks on government and society (553),(555),(558). The Enlightenment also changed the world of public debate, and established some ideas central to the French Revolution. The French Revolution of 1789 occurred due to government debt, class conflict, bankruptcy, the Enlightenment, and the rule of absolutism. These social, economic, and

Should Abortion Be Legal Essay - 1427 Words

The answer to the question should abortion be legal is a resounding no. There are always alternatives to abortion, despite whether people acknowledge them or not. This is the case, especially, in instances such as a rape or a cephalopelvic disproportion; the cases where people say there is ambiguity in the morality of abortion. Although this is not the most popular answer among citizens, abortion just has no real reason to be legal. Although there will be much opposition to the claim, when abortion is legal, it allows for selfishness, despite its clear alternative. One reason why abortion should not be legal is because it allows selfish and irresponsible people to take the easy way out of the situation. This causes people to avoid the responsibility sexual intercourse exacts because, after all, sex is in fact for reproduction. This type tactic to evade responsibility is portrayed best in the documentary â€Å"Abortion Diaries† by Penny Lane. This documentary is surprisingly fa cetious and acts as if the people interviewed did no wrong to get into the situation in the first place. In this documentary, Penny Lane interviewed several women who had gotten an abortion due to an unwanted pregnancy, and most of their stories, unfortunately, revealed their immaturity. Many of them were having plenty of safe sex, or surprisingly, plenty of unsafe sex, when they were financially unstable. One woman, named Bridget, even graphically says â€Å"he asked me if I was on the pill. I said ‘no.’ We hadShow MoreRelatedAbortion Should Not Be Legal1647 Words   |  7 PagesOne of the most highly debated topics is abortion and whether or not it should be legal. People who oppose abortion, meaning they are pro-life claim that abortion should be completely illegal with no aspects of it whatsoever; it can be a murder for the people standing against it. The other side of the argument, meaning people who are pro-choice, defend it by believing it to be a right been g iven to the women. They also claim even if abortion was to be illegal, it would still be practiced. EveryRead MoreAbortion Should Not Be Legal920 Words   |  4 Pagesworld has struggled with for ages and one thing that people are advocating around the world for is abortion. Abortion is either a procedure or pill that stops a fetus s heart. Abortion should not be legal because life beings at creation, abortions are a direct violation of the 14th amendment, and thousands of people would love to adopt a child: handicapped or otherwise. Abortion should not be legal because life begins at creation. What is creation? Some people say conception, but it actually isRead MoreShould Abortion Be Legal?1320 Words   |  6 PagesAbortion, as you all may know, is a really popular topic. There have long been many debates between the two groups, pro-life and pro-choice. People who are pro-life believe that part of the government’s job is to protect all forms of human life. Those who are pro-choice believe that every individual should have control over their own reproductive systems. Pro-life supporters strongly believe that even an undeveloped fetus has life; it is still growing and it needs to be protected. And this soundsRead MoreShould Abortion Be Legal?1217 Words   |  5 PagesNovember 2015 Should Abortion be Legal Among all the issues that have been fought for or against in the United States, abortion may be one of the most popular issues that Americans are passionate about. Abortion is defined as the removal of the embryo or fetus from the uterus in order to end a pregnancy. Thousands of abortions take place every single day, and yet public opinion remains at a standstill as to whether or not abortion is ethical. Everyone holds different opinions on abortion. The proponentsRead MoreAbortion Should Not Be Legal Essay1596 Words   |  7 Pages Abortions have been performed on women for thousands of years. Abortion is the deliberate termination of a human pregnancy. Most often it is performed during the first 20 weeks of being pregnant. The controversy over whether or not abortion should be legal continues to divide Americans till this day. An important landmark case was the Roe v. Wade case, where the Court argued that the zone of privacy was broad enough to encompass a woman s decision whether or not to terminateRead MoreShould Abortion Be Legal? Essay1089 Words   |  5 PagesWhen the word abortion is heard, it is always associated with many negative things such as murder and inhumanity. However not legalizing abortion creates a huge problem for women around the world. Having a child takes consideration, planning and preparation and if pregnancy happens without any of this, why bother to have it at all? The reasons why abortion should be legal is that it supports the fundamental human rights for women by giving them a choice, it reduces crime by reducing the number ofRead MoreShould Abortion Be Legal?1135 Words   |  5 PagesKelsi Hodgkin Composition 1 Professor Chipps 19 October 2015 Should Abortion Be Legal A common debate in the world today involves abortion, the deliberate end of human pregnancy, and whether or not it should be legalized. â€Å"Every year in the world there are an estimated 40-50 million abortions. This corresponds to approximately 125,000 abortions per day† (â€Å"Abortions Worldwide this Year†). On one side of the argument, people are not disturbed by this grotesque number, and on theRead MoreShould Abortion Be Legal?963 Words   |  4 PagesLegal or Illegal? Which would you prefer? Not many are willing to discuss such a gut wrenching topic, but this needs to be addressed. It is a very controversial topic with having to do with women rights and activists. Since there are two sides to every argument, there is one side such as to make abortion legal and the opposing side to keep abortions illegal. In my opinion making abortion illegal can regulate the amount of women who do get pregnant. I believe that making abortions legal will let womenRead MoreShould Abortion Be Legal?867 Words   |  4 PagesABORTION Abortion is a deliberate termination of a human pregnancy, most often performed the first 20 weeks of pregnancy. There are series of legal, moral and ethical issues which may arise about abortion. Most arguments about abortion are often focused on political insinuations and the legal aspect of such actions. Some frequently asked questions’ regarding the issue is if the practice should be outlawed and regarded as murder or should women have the right to practice it. For example, prior toRead MoreShould Abortions Be Legal?939 Words   |  4 PagesShould abortions be legal? Abortions have been a big issue since the Roe v Wade case. There have been a lot of disagreements between the Pro-life supporters and the pro-choice supporters. Pro-life supporters feel like abortions deter murder, while pro-choice supporters believe that the women should be able to make their own decisions. I am a part of the pro-life supporters because I feel like abortions are wrong for several of reasons. Why should women get an abortion if there are other choices for

Sustainability marketung Free Essays

string(227) " product line will continue to be consistent in quality, functionality as well as technical features of the current existing product line but will also be environmentally sustainable through the use of 100% recycled materials\." This report analyses SPINE, an online Korean company specializing in quality mobile phone accessories and its plan to enter the sustainability market. The report further analyses the company’s mission statement that will set the course for sustainable development. It is recommended that SPINE adopts a sustainable strategy and launch new line of CEO-friendly products that is a variant of three of Spine’s best-selling phone cases, â€Å"Neo Hybrid†, â€Å"Slim Armor† and â€Å"Tough Armor†. We will write a custom essay sample on Sustainability marketung or any similar topic only for you Order Now These new phone cases will be made out of 100% recycled materials. This report will further evaluate the marketing mix strategies involved in implementing sustainable development such as the target market, product, price, promotion and distribution. The report finds that with the company shifting towards a CARS policy, the new sustainable product line will now be targeted at technology savvy Gene X and Gene Y consumer age between 22 to 45 seeking green alternatives as well introducing green alternative to already existing customers. The company is to adopt a differentiation strategy to challenge the current market leader head on in this fairly new market. Pricing will continue to be at a premium but a proportion of profit earnings (20%) will be contributed to WFM for funding sustainable campaigns. Distribution strategy will adopt the use of reverse logistic to recycle overstocking of inventory so that raw materials can be reused for future products. CONTENTS INTRODUCTION MARKET BACKGROUND The mobile phones market has received substantial growth in the past years due to the technological advancement as well as the introduction of smart phones becoming an essential part of a person’s life in today’s digitally connected lifestyle. Along with he progressive growth in smart phone sales around the globe, the market for mobile phone accessories has also received a direct boost in growth. Primarily driven by the uprising sales in smart phones, the market for mobile phone accessories is projected to reach $ASS 84. 6 billion by the year 2018. This growth is akin to the fact that currently there are over 5. 9 billion mobile phone subscribers worldwide against the world population of 7. Billion people, mirroring a penetration rate of over 80% (Global Industry Analysts, 2012). On top of adding protection to your phone, mobile hone accessories also provide additional customizable and personalization for the user and this creates opportunities for accessories focused on aesthetic. COMPANY BACKGROUND Launched in 2004, SPINE is an online South Korean company specializing in the design of various mobile accessories such as screen protectors, cases, and utility bags for a variety of phones, tablets, and laptop. The company offer products of quality and innovation at a premium price range and is targeted towards the high end consumer market. Some of its notable products include the GLASS series range of . Mm thick tempered glass screen protectors manufactured at different shapes and sizes to fit popular smart phone models and also a line-up of high quality polycarbonate phone casings and frames that are light in weight and shock absorbent. In reaction to global awareness, SPINE has realized the need to cater its products to the shift in consumers’ mindset towards green products. This means to re-establish the current goals and commitment of the company and also to create a new product line to pander towards a new market segment. The objective is to increase the rand’s product reach and also employ ethical and green policy that will bring a positive image to the brand as a company who supports in the sustainability of the world. AIM This report aims to establish a good sustainable strategy that will aid SPINE in the launch of a new product range of mobile accessories that will be 100% environmentally friendly. This will redefine SPINE as sustainable company that will set itself apart from its competitors as well as enrage new customers to the brand through its appeal towards environmental sustainability. This report will state the recommendations for change required to proceed with the munch of this new product such as altering and creating new marketing mix strategies for SPINE to appeal to a new audience. This includes defining a new target market, as well as implementing a suitable product, pricing, and promotion and distribution strategies for the new product line. 2 MISSION STATEMENT In the past, companies were narrowly concern the quantity of production and manufactures only expanded supply and lower cost which burden a huge impact on environment. Nowadays, mass production expanding led to overcapacity in various markets as supply exceeds demand. The sustainable marketing focuses on the target roof of green consumers who would be willing to pay premium prices for more environmentally friendly products. (Frank-Martin Bell and Ken Appetite 2009, pap) SPINE ignited the design of mobile phone markets revolution in the sass with the mobile phone accessories. Today, SPINE continue to lead the industry in innovation with its mobile phone accessories into sustainable market in order to paying more attention for responsibility to society, and ethical concerns about the social and environmental impacts. RECOMMENDATION FOR CHANGE In order to create sustainable development, SPINE will need to look into the economic, environmental and social factors that will contribute to this change. As Creating sustainable development is to meet the needs of the present without compromising the ability of future generations to meet their needs (The Borderland report ‘Our Common Future’ 1987), it is crucial for the company to not only look into environmental friendly alternatives but also to support the society through social responsibility such as equality, poverty etc. ND at the same time generating a sustainable profit for economic growth. For this to happen, it is recommended that SPINE adopts a sustainable development tragedy by promoting a new product line that will increase public awareness towards Spine’s decision in adopting a Corporate Social Responsibility CARS policy. This will be accomplished by reinventing three of its most popular product range, namely â€Å"Neo Hybrid†, â€Å"Slim Armor† and â€Å"Tough Armor† and creating new CEO- friendly variants for the respective product. The new product line will continue to be consistent in quality, functionality as well as technical features of the current existing product line but will also be environmentally sustainable through the use of 100% recycled materials. You read "Sustainability marketung" in category "Papers" For example, the Neo-hybrid phone casing CEO variant will continue to provide protection, shock absorption and customization through interchangeable frames and will also be made from 100% recycled parts. The new product line will be marketed towards environmentally aware consumers; it will also reach out to new users within the market to expand total demand. The introduction of new sustainable products will act as a stepping stone for Spine’s to convert more of its existing products into green products in the future and to fully incorporate sustainable development in all of its product range. In addition to helping the environment, SPINE has paired up with World Wide Fund for Nature (WFM) to engage in humanitarian activities through contribution of 20% of their product’s earning in funding charity campaign. Economically, with the cost in research and development as well as the cost of outsourcing recycled materials from various suppliers, SPINE will need to set a maximum cost of goods sold COGS no higher than 30% of mark-up to be able to generate a healthy profit in order to sustain the business. By satisfying the all three elements in creating a balanced sustainable development Truckee, SPINE will create a strong foundation in the shift towards a sustainable solution. MARKETING OBJECTIVES While Spine’s primary marketing goal is to offer products for the mobile phone and gadgets not only from being scratched or impacted but also, as there are potentially a sizeable market for more sustainable products, shifting our marketing focus towards targeting on green market have been identified as a great opportunity. Presently, Spine’s aimed at people between the ages of 22-45 who are searching for functional and sustainable protection covers. If SPINE can put forward an agenda uh for seeking the environmental, safe and recycle products would enable SPINE to start enhancing its positive image as an CEO-friendly company. The following are important objectives for Spine’s green product range. INCREASE MARKET SHARE Conventionally, marketing performance is only concern about economic and growth- oriented issues, managers are not aware of considering in sustainability objectives. Presently, marketing objectives have to be provided by green materials. Frank-Martin Bell and Ken Appetite, 2009) SPINE should increase market share in era of sustainability from 0% into 10%. RAISE PUBLIC CUSTOMER SATISFACTION To connect with consumers by taking advantage of social media could increase more public awareness, faith, loyalty, and by creating higher customer popularity results for making high level of benefits. There are more modern communication tools in today’s society. For example, Faceable is the most popular tools with over 300 million users; SPINE should follow closely with the development of modern communication channels. Social media is the vital tools being used for communicating which provide the fast-paced information from global online channels, making consumers get more acknowledge with the brands. The Faceable online page posts photos, activities, innovations of new products and customer comments. The customers of SPINE on the Faceable can post their individual products photos, information, and impressions in order to let the company to acknowledge immediately. SPINE can then reply to the comments and provide more advices about the products, making the communication more effectively and increase customers’ satisfaction about the products. Specializing on social media will allow SPINE enhance brand awareness and gain more satisfactions from customers. REDUCE THE POTENTIAL NEGATIVE IMPACT ON HEALTH Researches have shown that mobile phone accessories that are made from mass- production plants using cheap materials in the manufacturing process can generate CHIC, a hazardous gas in which if it reaches the point at 0. OMG/mm are very harmful to the human body and also to the environment. Spine’s production plants are closely monitored to ensure all materials are quality controlled and that all emission levels are kept at or below industry levels. All of the recycled materials in production process goes through the same monitoring and control to ensure all the mobile hone covers and gadgets match the highest safety standards not only to keep customer more safe and healthy, but also to reduce our carbon footprint on the environment. MARKETING MIX STRATEGIES Camphor Bandage, (2005) mentions in the Journal â€Å"Green Marketing Philosophy’ that if marketing philosophy is a process of which the firm conceives the consumer into an exchange relationship whereby the firm offers a product to the market, which is driven by the desires of the consumer and aims to fulfill that desire in the most beneficial way for the entity or company. Then green marketing philosophy can be scribed as the exchange relationship that goes beyond the current needs of the consumers in terms of addressing the social interests in the conservation and protection of the natural environment at the same time. From a green marketer’s perspective, as Fuller (1999) describes, a ‘new competitive game’ is at play as there are three parties that are involved in the exchange relationship: the company, the consumer and the environment. Green marketing goes beyond the commercial exchange of fulfilling a desire of the consumer, it is a way of understanding the company’s relationship with society in general. With that in mind, green marketing an be found within the approach of social marketing (Kettle, 1995), it is a way of understanding the exchange relationship by planning, implementing and controlling a policy for product, price, promotion and distribution that at the same time fulfill customer needs and the objectives of the company while reducing any current or potential negative effects to the natural environment. TARGET MARKETS The previous target market for SPINE products are technology sax. N. Y Gene X and Gene Y consumers between the ages of 18-45. Primarily enthusiasts for electronic gadgets such as smart phones, tablets and laptops. These consumers seeks for accessories that can not only protects their favorite gadgets, but also be able to do it in a way that allows them to express who they are from Spine’s variety of products that offers form, functionality and protection through innovative designs and materials. As the company re-defines itself through the launch of a new product range of 100% environmental friendly mobile accessories that are made from recyclable materials. The new target market is now aimed at people between the ages of 22-45, who are seeking for greener alternatives to accessories their gadgets without sacrificing quality and functionality. Consumers in their early ass’s start to get more influence from the importance of green sustainable products, also the income level is another factor of consideration as people get older, their disposable income are likely to increase along with the level of green-awareness. SPINE’S green-product range consumers represent a demographic group of well-educated successful young adults, single or married with an annual household income range of ADD $40,000 – $100,000 or more. They are particular about their taste in styling and self-image aware, trendy and strives for high-quality innovative and sustainable products on the racket. PRODUCT STRATEGIES With over ten years in the industry, SPINE has established a solid reputation through its design and innovation. The success of SPINE is a direct result of the fast-growing smartened and tablet users around the globe (SPINE, 2014). With this in mind, SPINE have discovered that there are enormous market opportunities for green-sustainable gadget accessories as there are currently very few numbers of competitors in this segment, for example:, Case-mate, Groveled, Minimize and Ore that produces phone cases and accessories from part to 100% recycled materials, wood and bamboo. SPINE aims to challenge the market leaders by differentiation and with plans to become the market leader of this segment. In order for the company to differentiate from other competitors, it aims to use 100% recycled materials in the production of our green product range. The recycled materials will come from industry and household wastes as well as recycling old mobile phones, phone cases and other electronic devices. The green range products will not substitute quality, functionality or appeal for using recycled materials, in fact, all of our green products are able to keep all of the original features so our customers can est. assure that they are getting high quality products while contribute to our mission to raise awareness and the importance for using sustainable phone and gadget accessories. SPINE will also donate 20% of profits from its green range to WFM and other organizations for research and conservation purposes. PRICING STRATEGIES The prices of our green sustainable product range are set accordingly with the competition in mind, also to cover the initial research and development costs as well as on-going costs associated with recycled materials. The company does not aim to hare a high premium over the green label, nor does it attempt to lower the price in order to sell high quantities of products. It is set at a price where consumers feel that it is reasonable and will be comfortable of purchasing knowing that a large portion of the profits will be used for a better cause such as further research for more sustainable products and in forms of donations to conservation organizations such as the WFM. PROMOTION STRATEGIES SPINE currently has 7 sub divisions apart from the Korean headquarters in different countries around the world which are USA, Japan, Hong Kong, I-J, Turkey, China and Taiwan. Each of the divisions has its own authorized retailers and resellers. These divisions are responsible to interact and provide information with the consumers, retailers and resellers whenever it launches a new product through various methods such as direct mail, face to face, e-mail and through social media sites such as Faceable and twitter. All of Spine’s product range can be found on the division countries respective websites (SPINE, 2014). Promotional activities will take place before the launch of the green product ranges to establish awareness for sellers and errs to grasp an idea of what is to be released and how it is differentiated from the competitor’s products, training programs will be conducted by trained staff assigned from Korean, American and Japanese headquarters to prepare each division’s in-line managers and sales personals to be able to pass on to consumers and individual retailers on the features of the new sustainable products. After launch promotions will include forms of discounts, a further 5% discount for customers who trade-in an old phone case when they purchase a product from the green range at participating detail stores. These promotional activities will be carried out through methods mentioned above. As SPINE depend heavily on online sales through its own websites as well as liaising with Amazon and eBay, online promotional activities through these websites, e-mail and social media are vital to keep up to date with the company’s goals and visions while constantly seek better ways of improving existing products to shift into the new green sustainable future of phone and gadget accessories. DISTRIBUTION STRATEGIES Currently, SPINE adopts direct marketing channels through online sales from its official weeping and also through third party online distributors such as eBay and Amazon. When adopting a sustainable distribution strategy, the company will look at providing biodegradable and recyclable packaging that enables overall volume reduction when transporting to serve the goal of sustainability. Materials used in the packaging will be in the form of lightweight recycled cardboard boxes that provides good protection but maintain flexibility when it comes to transport efficiency. Information and communication technology is also key to Spine’s sustainable striation as under overstock can be counter intuitive in reaching the goal of creating a sustainable framework. As SPINE uses short distribution chains (products are shipped directly from their warehouse to the customer’s doorsteps) good coordination can increase efficiency, but it should be noted that outsourcing suppliers for recycled materials should be monitored and well communicated to avoid over or under stock in inventory. To counter this, reverse logistics will be implemented to recycle unsold goods so that materials can be reused for future products instead of scraping all unwanted inventory. In conclusion, Spine’s move to a more sustainable direction will set itself in a positive motion. How to cite Sustainability marketung, Papers